Simon Andrews, founder of the full service mobile agency addictive!, on how mobile is disrupting the traditional worlds of retail, publishing, marketing and agencies…

Simon Andrews, founder of the full service mobile agency addictive!, on the increasing prevalence of the “vertical stack” – from Amazon’s new smartphone to the “mobile wallet” and mobile-optimised websites.

Simon Andrews, founder of the full service mobile agency addictive!, on the new mobile niche between smartphones and tablets…

Simon Andrews, founder of the full service mobile agency addictive!, on why we should all raise a glass to Apple’s iPhone…

Simon Andrews, founder of the full service mobile agency addictive!, on Microsoft; Amazon and Google…

Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising, Facebook, Google and privacy….

Simon Andrews, founder of the full service mobile agency addictive!, on Facebook post-IPO, Facebook advertising, and Google….

Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, connected TV, Google and eBay…

Simon Andrews, founder of the full service mobile agency addictive!, says the Facebook IPO question boils down to: Will GAFA change their ad model to look like current ad models or will advertising change to reflect how people use these tech businesses?

Simon Andrews, founder of the full service mobile agency addictive!, on Apple, Amazon and the big players stepping into mobile money.