As Mobile World Congress closes for another year, Simon Andrews, founder of Addictive!, rounds-up the key take-outs – and explores some of the new opportunities.

Following Facebook’s $19 billion acquisition of mobile messaging service WhatsApp, Simon Andrews, founder of Addictive!, asks how the world’s largest social network is going to make the money that justifies the purchase…

In his latest Mobile Fix, Simon Andrews, founder of Addictive! takes a look at the rise (and fall) of wearable tech.

As Twitter’s stock takes a tumble, Simon Andrews, founder of Addictive!, looks at the challenges the platform is facing and what it can do to source new streams of revenue.

In the week that Google, Apple, Facebook and Amazon all report earnings this week, Simon Andrews, founder of Addictive!, takes a look at how the tech giants are shaping the market.

As we boldly march into the New Year, Simon Andrews, founder of Addictive!, looks at some of the major themes that have already emerged for mobile, e-commerce and Facebook.

In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at recent developments at tech-giant Google, and considers how brands might use creative to make ad budgets go that little bit further…

As CES comes to a close, Addictive! founder, Simon Andrews, looks at some of the main themes to emerge from the tech fest – from terrible clichés to the ever-increasing importance of content.

This week Simon Andrews, founder of Addictive!, takes a look at building brands and the development of smartphones across the globe…

This week, Simon Andrews, founder of Addictive!, looks at how smart brands need to operate in a ‘post mobile world’, and why Google and eBay having their own ‘brand cathedrals’ is starting to make sense.