In his latest Mobile Fix, Simon Andrews, founder of Addictive!, looks at the growing battle between Google and Amazon as they go head to head – despite such different business models – in both advertising and delivery.

This week Simon Andrews takes a look at how social is maturing as a strategic discipline, the impact of product placement in the entertainment industry and the unavoidable problem that comes with taking a multi-screen and multi-channel approach when targeting audiences.

This week Simon Andrews looks at why CMOs are being told to fundamentally change their marketing operating models, the argument that we don’t want Big Data – we want clever data, and the impact Yahoo’s Tumblr purchase will have on ads.

With so much news coming out of Google I/O, it’s inevitable some of the announcements won’t get the attention they deserve, so this week Simon Andrews takes a look at the lesser discussed, yet hugely interesting developments.

Simon Andrews, founder of Addictive! this week talks about how mobile devices are being utilised across the globe and why brands should be embracing digital out-of-home advertising.

In his latest Mobile Fix, Simon Andrews, founder of Addictive! talks about the importance of advertising across multiple platforms, how brands and publishers are embracing social, and the challenges that face agencies when it comes to newsroom models.

Simon Andrews, founder of Addictive! sheds light on how brands are evolving in a time where digital competition is fierce – with Amazon planning to launch its own set-top box and Waitrose and Morrisons embracing mobile opportunities to enrich the consumer experience.

Over 50% of the population now has a smartphone. Digital ad revenue is over £5.5 billion and more than £500 million of that is on mobile. Facebook has 15 million mobile users every day, and 50% of all internet sessions on mobile are on Facebook or from Facebook links. These are big numbers. So what’s everyone waiting for?, asks Addictive! founder Simon Andrews. It’s time to experiment and start learning.

Simon Andrews takes a look at ‘Home’ from Facebook and find it’s…interesting. Because of the limited range of android handsets that Home will work on, its initial impact may be a little muted he says – and as a sort of modern equivalent of a Google Toolbar it’s likely to only really appeal to hardcore users. But with a billion users you don’t need big percentages to make a big impact…

For the live Mobile Fix at Media Playground on Wednesday Simon Andrews, founder of Addictive! took a look at mobile advertising. Looking at the Guardian mobile site the night before, every campaign he saw failed for one reason or another. What’s going on?