Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions.
ARCHIVE ▸ Omar Oakes
Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees’ time.
TV operators face a “creative tension” with global digital platforms because of their structural approaches to regional versus global ecosystems.
Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.
Many of the UK’s most trusted and experienced leaders in media and advertising are once again joining forces to judge this year’s awards.
The broadcaster’s new investment initiative aims to find new revenue from non-traditional business founders who have been “overlooked” by the venture capital funding ecosystem.
Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.
ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.
Three of Europe’s biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay.
Ken Bruce’s popular quiz show will make its weekend debut as part of sponsorship activity for Dacia.