Barb has promoted its research operations director to chief operations officer to ensure the TV measurement company makes progress on its strategic priorities.
ARCHIVE ▸ Omar Oakes
RTL AdAlliance has expanded the reach of Dailymotion Advertising as part of its online video offering to the UK and France after a successful pilot in Germany, Austria and the Nordics.
The three-year cycle of pitch explosions could be broken in 2024 as advertisers appear to be more “introspective” about what they need, writes the editor.
Origin, the cross-media measurement solution managed by trade body Isba, will have received £52m in funding by the end of this year.
Prime Video viewing data will be available to Barb subscribers from 1 March.
Does anyone actually do ‘advertising’ any more, asks the editor.
Watch: Comcast’s president of advertising, James Rooke, speaks to The Media Leader about the importance of accountability, choice and transparency as TV advertising transforms in the connected age.
Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.
2024 looks set to be a year of consolidation in publishing, but it’s a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.
Omar Oakes doesn’t get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don’t.