Ireland’s data protection authority currently has 13 open investigations into Meta, The Media Leader has learned, following last week’s quarter-billion fine.
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NABS, the advertising and media industry’s wellbeing charity, has had to pause applications for its other grants while it processes “overwhelming” number of applications for its cost-of-living support.
In brief: Wavemaker UK will apply GroupM’s carbon calculator and a diversity and inclusion audience planning process as standard on every plan from January.
Sponsored events are the most preferred media channel for advertising for consumers, while Amazon was the global brand deemed to have the most relevant and useful advertisin
Ofcom has found lower socio-economic and disabled audiences are “persistently underserved” and less satisfied with BBC content.
Mudit Jaju, global ecommerce lead at Wavemaker talks about how the retail media ecosystem has changed since the pandemic.
Sky AdSmart, Sky’s ad targeting service, is creating a capability to be able to match behavioural search data with Sky audiences.