The Media Leader looks back on recent interviews from the Fishbowl series to see what’s been on clients’ minds.
ARCHIVE ▸ Ella Sagar
Nearly three-quarters of senior marketers believe organisational structure is holding them back.
The independent commercial radio station has launched a campaign across TV, OOH and social.
Should advertisers, media agencies, DSPs, SSPs, content verification providers and media auditors take more responsibility over made-for-advertising sites?
The collective has partnered with the Diversity Standards Collective for the research.
The animal-welfare charity is launching a rebrand with a bespoke ad airing on the Channel 4 show on Friday.
The UK online audience measurement body has hired Sarah Miller.
Ahead of the Future of Brands, Audio and Entertainment conference next week covering this issue, The Media Leader asked brands, agencies and strategists if they thought brands should get involved in these debates.
The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on “bold originality” and “meaningful connection”.
Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.