ARCHIVE ▸ Ella Sagar
Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.
The sales house has released a whitepaper to break down “effectiveness barriers” between advertisers and cinema.
Acast has reported organic net sales growth of 13% in 2023, despite a “weakened economy” affecting global advertising markets.
The TV audience measurement body has chosen BVA BDRC to carry out a study to help shape the future of CFlight.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
They show the ability a media channel has to change perception about a brand, otherwise known as signal strength, according to Richard Kirk, EssenceMediacom’s joint strategy officer.
What does Disney’s investment in the Fortnite maker mean for the two companies and for advertisers?
Radiocentre said the BBC’s intention to launch four digital spin-off music stations are “an attempt to directly imitate the recent success of commercial stations”.