Nielsen and Twitter have announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the autumn 2013 TV season.

EE has announced that 4G will be switched on in a further 17 towns and cities across the country by March 2013. As well as investing in bringing superfast mobile to new areas around the UK, network density is being rapidly increased in existing 4G launch cities to continue to improve the speed and reach of the UK’s first 4G network.

According to reports in the Financial Times, BT has terminated its contract with Pace who were due to provide their YouView boxes.

LOVEFiLM has launched on Nintendo’s Wii home console with a launch on Nintendo’s new HD home console Wii U to follow shortly, transforming the movie viewing experience for up to eight million UK Wii users who will now be able to select and instantly stream movies and TV shows with a wave of their Wii Remote.

ESPN Player, the sports media company’s broadband service across the EMEA region, is extending beyond desktop computers for the first time, launching as an app on Apple iPads.

Jon Block, Controller of commercial digital products at ITV introduced a series of new advertising initiatives around ITV and ITV Player at Future of TV Advertising Forum.

The BBC has launched Connected Red Button, reinventing the BBC’s hugely popular red button service for the future by effortlessly bringing TV, radio and online content together in the simplest possible way.

Consumer research from Leichtman Research Group found that 52% of households in the US that subscribe to a multi-channel video service have a Digital Video Recorder (DVR), compared to 4% of TV households that do not subscribe to a multi-channel video service. In addition, 43% of all households with a DVR now have DVR on more than one TV set.

AdSmart will be operating within seven million households from nine million set-top boxes, with the set-top box making advertising decisions based on the information that Sky holds on the household.

Must see TV is now must Tweet TV, so says Dan Biddle, head of broadcast partnerships at Twitter, at yesterday’s Future of TV Advertising conference in London.