October saw a poor month for commercial broadcasters, with their share of viewing slipping on last year’s levels. ITV1 had the largest downturn of 1.6% points.At the same time, BBC1 increased its share in both all homes and digital homes, putting pressure on the commercial broadcasters in the run up to Christmas.All ViewingOut of the… Continue reading Television Viewing Round-Up – October 2005

ITV had a steady performance this October and saw its revenue increase 1% on last year’s values, pushing the total to £176.3 million for the month. ITV launched their male-orientated digital channel ITV4 at the end of the month, with the opening night showcasing Champions League football, a re-make of Kojak and the classic film… Continue reading TV Market Round-Up – October 2005

class=”article”>Mobile marketing has seen huge growth in recent months, with the latest technology presenting companies with ever more advanced methods of communicating their brands to consumers. Nick Wiggin, chairman of the Mobile Marketing Association, explains the growth and benefits of the medium…Mobile Marketing has come along way in the last three years. This engaging communication… Continue reading NewsLine Column: Time To Start Measuring Mobile

Digital media networks are going from strength to strength and the possibilities they provide could prove to be an essential ingredient when trying to reach consumers when they’re out and about. Sue Aitken, marketing and development director of Translucis, the company that runs a network of plasma advertising screens in pubs and clubs, talks about… Continue reading NewsLine Column: Digital Media Magic