Exclusive research from Adwanted and YouGov shows that while ad tiers from Netflix and Amazon Prime Video are performing differently, it’s clear that more young people prefer an ad-free environment.
Anne Tucker
Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.
LATEST ARTICLES
It has been a bumper year and the judges commented on the extremely high quality of the submissions.
Mediatel Connected’s head of research Anne Tucker brings highlights from the Media Research Group conference, from overarching themes and standout speeches, to shenanigans outside the conference room.
Mediatel Connected’s head of research, Anne Tucker, takes a look at the consumer behaviour around password sharing and whether they’re keen to change to cheaper ad-funded versions of their subscription VOD services.
Mediatel Connected’s head of research Anne Tucker takes a look at the broadcaster VOD market in the UK and the impact the recent rebrands have had on ITV and Channel 4.
Mediatel Connected head of research Anne Tucker digs a little deeper into RAJAR’s most recent radio listening analysis, and finds it’s clear we’re still a nation of radio lovers.
The awards recognise and celebrate the organisations and people that are driving innovation and development in UK media research
Mediatel Connected’s popular whitepaper “The who, what, where, why and how of podcast listening” has returned with new data from its exclusive Video & Voice survey, run by YouGov.
Partner content: With Mediatel Events’ Future of Audio Europe fast approaching next week, Mediatel Connected has updated its free whitepaper looking at the audio market.
The final shortlist for Mediatel Media Research Awards has been revealed and features a wide range of businesses that are pushing the limits of media research.