ITV1 lost nearly 4% points from its viewing share during December, whilst multichannel viewing increased at a similar rate year on year.In digital homes, however, all terrestrial broadcasters except ITV1 displayed increases in viewing share, as strong Christmas programming dominated the December schedules.All ViewingAcross December, ITV1 saw its share fall to 18.4%, compared to 22.3%… Continue reading Television Viewing Round-Up – December 2006

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October saw a continuation of the downward trend for television revenue, with combined revenues falling by nearly 17% across terrestrial channels.GMTV was the worst hit, as the broadcaster saw its revenues fall by nearly 24% year on year, down from £6.8 million to nearly £5.2 million for the month.ITV1 also had a poor month, with… Continue reading TV Market Round-Up – October 2006

ITV1 dominated peak time again last night, as I’m A Celebrity Get Me Out Of Here‘s double bill brought an average adult viewing share of nearly 27% across the key 8pm to 11pm band.Last night was the first live eviction for the show, with Toby Anstis having the unfortunate honour of being the first celebrity… Continue reading ITV1 Dominates Peak Time Through IACGMOOH

October saw viewing shares fall year on year across most terrestrial channels, with BBC One and ITV1 both seeing dips of over 1 percentage point.In digital homes, viewing shares remained relatively static year on year, with BBC Two seeing the greatest change, with an increase of 0.8 percentage points.All ViewingITV1 saw its viewing share fall… Continue reading Television Viewing Round-Up – October 2006

In a whistle-stop five minutes at the MRG Conference in Vienna, Roger Pratt, managing director of the NRS, outlined the six key NRS targets for 2007, four of which look at the current methodology and two at new methodology.Increase Response Rate – In September, the NRS added a financial incentive of £25 in London to… Continue reading MRG Conference: NRS Key Targets for 2007

Speaking at the MRG conference in Vienna last week, Peter Bowman, consultant to the IAB, outlined the creation of JICIMS, the Joint Industry Committee for Internet Measurement Systems.Working with the AOP (Association for Online Publishers), IAB and ISBA, the aim is to create an industry planning currency for the internet that would sit alongside existing… Continue reading MRG Conference: JICIMS Moving Forward

Over the past three years, Sky has conducted various research to analyse the effect Sky+ has had on television viewing, following the doom merchants claiming that PVRs would cause the death of the 30-second spot.Lucy Bristow, Sky Media, presented a whistle stop tour through this research at the Media Research Group conference in Vienna today.Using… Continue reading Sky Research Aims To Maximise Brand Exposure

Gaming is the fastest growing entertainment sector in the world, and is no longer the sole territory of spotty teenagers, according to Nick Tapley, OMD Insight, speaking at the MRG conference in Vienna yesterday.With the average age of a gamer now 29, and over 40% of gamers female, advertisers are increasingly investing in this medium.… Continue reading MRG Conference: Advergaming Offers New Engagement Portal

Speaking at the MRG conference today, Doreen Dignan from Mindshare Insight and Peter Hawtin from ITV presented the findings from their segmentation analysis project conducted for ITV.Commenting on the changing viewing culture, Dignan commented that “people have more and more things to do than watching TV, and nowadays people have more and more things to… Continue reading MRG Conference: ITV Segmentation Analysis Provides Insight Into Viewing Groups