Specific Media today announces the launch of Householding, a holistic media-planning solution that allows advertisers to reach all internet-connected devices within the multi-screen household.

One of the overwhelming themes coming out of yesterday’s IAB Video: In Demand half day conference was not to neglect the power of the creative.Several speakers touched on this topic, proving that as with all other advertising media, if the content is strong, the potential for engagement massively increases.Too often it seems, advertising within VOD… Continue reading Neglect the creative at your peril

The STV Player is now live on YouView set top boxes, and available within the STV licence areas of Scotland.

YouView, the new set-top box offering subscription-free digital TV and catch-up services, has announced that they have teamed up with Channel 5’s milkshake! to provide on-demand content from the children’s favourite on the YouView platform.

The results of Ericsson ConsumerLab’s annual study – presented in the TV & Video Consumer Trend Report 2012 – reveal that social TV is becoming a mass-market phenomenon.

It’s been a busy morning in the connected world, with major research, media firsts and commercial partnerships all being announced.

OTT video service providers are keen to establish a strong presence on the variety of connected CE (consumer electronic) devices being installed in consumers’ homes, given the revenue opportunity that these devices present.

Connected TV consumers prefer ad-supported content to paid, ad-free content according to new research conducted by Frank N. Magid Associates, commissioned by digital advertising company YuMe.

Using Channel 4’s new advertising format, AdPause, Tetley has claimed a media first.

Only 11% of customers who purchase a high definition television do so because of its 3D capabilities, according to the J.D. Power and Associates 2012 High Definition Television (HDTV) Report.