Just 32% of American teens report using Facebook, according to a recent survey on teenage social media habits conducted by Pew Research.
That signifies a major drop from Pew’s 2014-2015 survey, where 71% of teens said they used Facebook.
Figure from Pew Research
The change underscores Facebook’s aging users problem and highlights Meta’s reasoning behind making significant changes to Facebook and Instagram to better compete with more popular social media platforms among teens, namely TikTok.
ByteDance’s short-form video app is used by two-thirds (67%) of teens according to the report, more than Facebook, Instagram (62%), and Snapchat (59%).