JCDecaux launches programme for Black, Asian and Multi-Ethnic brands

JCDecaux launches programme for Black, Asian and Multi-Ethnic brands
In brief

Outdoor media owner JCDecaux has launched a programme to support the growth of Black, Asian and Multi-ethnic brands.

The Reach programme aims to drive equal access to opportunities to out-of-home media so brands can scale as they reach more of their target audiences using JCDecaux’s screens and data-driven planning tools.

Google’s $4m Black Founders Fund is a partner of JCDecaux’s scheme and was originally set up to tackle racial inequality in venture capital funding as part of Google’s Startups Initiative.

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