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JCDecaux launches programme for Black, Asian and Multi-Ethnic brands

JCDecaux launches programme for Black, Asian and Multi-Ethnic brands
In brief

Outdoor media owner JCDecaux has launched a programme to support the growth of Black, Asian and Multi-ethnic brands.

The Reach programme aims to drive equal access to opportunities to out-of-home media so brands can scale as they reach more of their target audiences using JCDecaux’s screens and data-driven planning tools.

Google’s $4m Black Founders Fund is a partner of JCDecaux’s scheme and was originally set up to tackle racial inequality in venture capital funding as part of Google’s Startups Initiative.

Read more on diversity, equity and inclusion in advertising here: 

What to do when diversity fatigue sets in

NABS launches inclusion training to ‘transform culture’

Are brands missing a trick? South Asian Heritage Month three years on

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