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‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.

Stuart Keith, senior director, Media Business Development, tells The Media Leader what’s next after the ecosystem reach has now expanded by 50% since launch. (Partner content)

The number of UK households with a subscription VOD service decreased by half a million quarter on quarter, according to Barb’s latest data.

Analysis: Broadcasters huddle to take on Big Tech for global sports rights which are set to become even more costly in the coming years.

VOD household penetration globally increased in Q4 2023, partially down to ad-funded tiers on platforms like Netflix, according to new research.

Media organisations should spend more time listening to their journalists rather than trying to influence what they do.

The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.

SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.

Redundancy, global conflicts and hybrid working are just some of the challenges that require refreshed training solutions — and it starts with better mental wellness.

Nearly three-quarters of consumers are “unwilling” to pay extra to opt out of advertising on Amazon Prime Video, according to new research.