A head of TV understands the advantages of each type of “TV” and can help advertisers navigate this time of convergence.
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Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.
Omar Oakes doesn’t get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don’t.
The TV audience measurement body has chosen BVA BDRC to carry out a study to help shape the future of CFlight.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
Amid a confusing variety of metrics to measure video, encounters help us understand a customer’s holistic media experience that is based on receptivity.
What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?
What does Disney’s investment in the Fortnite maker mean for the two companies and for advertisers?
Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns.
The measurement company announced the global roll-out of Nielsen One in October 2023.