More Opinion articles

Craig Houston, head of client services at NRS, explains the benefits of the NRS Accreditation Programme…

Philip Ricketts, head of door to door strategy, sales and marketing at Royal Mail, says social TV offers a great opportunity for savvy marketers to use the insight generated by its users to deliver even more targeted communications…

Ellie Edwards, MD at QUISMA, says performance marketing offers clients better ways to make their online spend work harder…

Steve Smith identifies who Tesco’s Value revamp is most likely to appeal to…

Simon Andrews, founder of the full service mobile agency addictive!, on social, local, mobile and photos…

Jim Marshall wonders what the Charter review will have in store for the BBC, when it is able to flex as much muscle as ever? It would be good if it could maintain the same high standards but not at the potential expense of the commercial sector…

Bruno, a 19 year old student and a panellist at MediaTel’s latest Youth, Media and Technology event, gives an open and honest account of his media habits and reveals what he really spends his money on… A must read if you want to target young people!

Raymond Snoddy on Jeremy Hunt’s Green Paper: Sensible doesn’t add up to headlines. He may be condemned for not being radical or visionary enough. That’s what you have to watch out for – something dodgy and dangerous thrown in at the last minute to gain political attention…

Dean Wilson, UK CEO and VP International at Active International, says if you can’t own the conversation be part of it ensuring you have a strong social listening strategy at the heart of what you do…

Greg Grimmer explains how and why Channel 5 has become a credible UK commercial partner to brands and advertisers despite the odds…