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Despite the increasing popularity of digital media, consumers with a technological bent are still checking out the print editions of their favourite titles, says Katherine Page, technical consultant at the National Readership Survey.
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Neil Perkin, founder of Only Dead Fish, gives “ten very practical reasons why content producers of all kinds should be putting social at the centre of what they do”…
Dean Baker, head of JWT Entertainment at JWT London, explains how to achieve the Holy Grail of successful branded content.
Whitevector’s latest research focus report explains how ‘Top Buzzwords’ can maximise your search engine marketing and optimisation…
Ed Keller, CEO of the Keller Fay Group, explains why word of mouth and advertising are not at odds with each other but instead go hand in hand…
In our latest Research Focus report, Future Foundation looks at the challenges facing the print industry in an increasingly digital landscape – but confirms that “Ink is not dead yet”…
In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, questions the world of advertising and his humble place within it…