More Features articles

Anna Cremin, head of research and consumer insight, Pearl & Dean, on how independent cinemas can offer advertisers reach to more engaged audiences.

In his latest monthly column for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, returns from his holiday and ponders the increasing success of Spotify.

Julia Hutchison, COO of the Association of Publishing Agencies (APA), looks at the worldwide success of customer publishing…The UK customer publishing market is booming, with a current value of £904 million, set to rise to over a billion pounds in the UK by 2012. Showing strength, even in tough economic times, the industry has grown… Continue reading Customer publishing on an international scale

Jim Marshall, Starcom Mediavest’s executive director and chairman of the IPA Media Futures Group, questions the uncertainty surrounding the television industry and asks whether mergers are the answer…

Neil Jones, group sales director, Promotion Space Group, on the opportunities provided by destination media and experiential marketing.

Alistair Blaxill, executive director, Communisis, looks at how individualisation can give companies stronger brand equity while enhancing the customer experience…Marketers have understood for some time the role that personalisation plays in increasing ROI. However, despite an increasing consumer demand for better targeting and an individual approach from brands, many marketers have failed to take it… Continue reading The power of individualisation

Fresh from 2009’s E3 Gaming Expo, Louise Gaynor, board director, Target Media, predicts this year’s big launches and market trends for the gaming industry…This year’s E3 Expo saw a return to form for the most illustrious gaming industry event. Huge announcements from industry giants including Microsoft, Sony, Nintendo and Activision had everybody talking. The sheer… Continue reading What to look out for in gaming in 2009

Jon Mitchell, Spotify UK sales director, explains why audio advertising will become the norm online…On Spotify you’d be hard pushed to see our listeners providing us with passionate feedback on our display ads. There’s barely a tweet questioning the Vodafone skyscraper or the Ford leaderboard. Generally it’s the audio ads that get all the attention… Continue reading Big Audio Dynamite – The case for audio advertising online

Tim Hipperson, CEO, RMG Connect, examines digital training and the client/agency relationship…As the capability and reach of digital marketing continues to both grow and attract attention at a rate of knots, there has been increasing debate about training. Talk across the industry revolves around the ‘skills gap’, and how so many marketers are utilising digital… Continue reading Digital knowledge is all about playing to your strengths

The challenges of launching a new online service are examined by Alison Roberts, director of marketing at feelfit.com….Getting the marketing mix right is always a tricky business, even more so with a totally new and exclusively online service. Forget the well trodden path; in such circumstances a marketer has to find their own way.feelfit.com, which… Continue reading Launching a new online service