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Global advisor, Merrill Lynch, predicts that US advertising spending will increase by 6% in 2004 and admits the market “finally has growth to be proud of”. The Monthly Advertising Trends report says that US advertising spend is “rebounding nicely”, along with what seems to be a stronger than expected economy in the US. According to… Continue reading US Ad Spending Finally Has Growth To Be Proud Of Says Merrill Lynch

The Digital Radio Development Bureau (DRDB) has revealed that digital radio sales have increased by a staggering 229% year on year for the last twelve months. By the end of February 2004, the dramatic growth of digital audio broadcast (DAB) in the UK had pushed penetration to 509,000 units. Record sales of DAB products were… Continue reading Digital Radio Sales Hits Record Number In Last Year

The UK’s Virgin Radio landed the worldwide top spot for being the most listened to commercial broadcast station on the web, says US internet research company, Arbitron. Virgin Radio drew in a massive 357,199 hours of total listening time during the week from 22-28 March 2004. It was however, beaten to the overall top spot… Continue reading Virgin On Top As Internet Broadcast Station

A slow start to the year for US radio has forced market analysts at Merrill Lynch to re-think 2004 growth forecasts, the broker said today. The US radio industry growth for 2004 was forecast by Merrill Lynch to reach 8.0%, but due to poor quarter one results, analysts have gone back to their crystal ball… Continue reading US Radio Revenues Not Meeting Expectations

New research published by the Digital Radio Development Bureau has revealed that DAB digital radio listeners tune in to programming for 11.9 hours per week longer than traditional analogue listeners. The findings come from a survey carried out by Continental Research for MXR shareholders Capital Radio, Chrysalis Radio, GMG and UBC Media. As well as… Continue reading UK Digital Radio Listeners Tune In For Longer

In March the UK advertising expenditure results were released. These beat all expectations and encouraged global advertisers to revisit 2004 forecasts. Advertising Association and World Advertising Research Centre Results UK advertising expenditure for 2003 exceeded expectations and rose by 2.5% to £17.2 billion. The results outperformed average market predictions. A consensus of recent forecasts compiled… Continue reading INSIGHTanalysis: Media Healthcheck – March 2004

The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer

The US radio industry showed no growth in any advertising categories during the first month of 2004, according to the latest figures from the Radio Advertising Bureau (RAB). Expenditure to local and national radio advertising was flat during January, indicating a levelling out for the sector, according to the RAB’s president Gary Fries. However, things… Continue reading US Radio Advertising Shows No Growth In January

The US radio industry just managed to scrape a positive growth in 2003 advertising revenues, with the combined spend of the national, local and network categories showing a 1% rise over 2002. According to the latest data from the US Radio Advertising Bureau (RAB), the industry took a total of $19.6 billion last year, just… Continue reading US Radio Just Stays Positive In 2003

Digital radio set sales in the UK jumped to 300,000 during 2003, with a surge coming in the run up to Christmas, according to the latest figures from the Digital Radio Development Bureau (DRDB). DAB receiver sales hit 133,000 in December alone, with portable kitchen radios proving the most popular model. Electrical retailer Dixons claims… Continue reading UK Digital Radio Homes Triple In 2003