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Advertising expenditure is expected to rise by almost 5% this year and by nearly 4% in 2006, according to the latest figures from the Advertising Association (AA) and the World Advertising Research Centre (WARC). These estimates are more optimistic than previous figures released by the AA in its Advertising Forecast, which predicted advertising expenditure in… Continue reading UK Adspend Forecast To Rise 5% In 2005

The continued growth of digital radio fuelled several impressive increases in market share in the three months to March, with many of the nation’s digital stations seeing percentage increases above 50%, while some more than doubled their audience year on year.Leading the way in terms of percentage growth year on year is Chrysalis’ The Arrow,… Continue reading RAJAR Results Q1 2005: Digital Uptake Boosts National Stations

Commercial radio slipped further away from the BBC at the beginning of 2005, with the Corporation outperforming its rivals in terms of share of listening, weekly reach and average hours per listener. Commercial radio now accounts for 43.8% of all listening, while the BBC represents 54.2%.Share Of ListeningThe nation’s commercial radio stations saw a relatively… Continue reading RAJAR Results Q1 2005: BBC Rises As Commercial Rivals Falter

The latest RAJAR figures for the three months to March show Capital FM retaining its position at the top of the London market with 2.1 million listeners, over 200,000 ahead of its closest rival, Heart 106.2.However, the latest RAJAR data shows Heart 106.2 listeners are tuning in for longer than their Capital counterparts, giving the… Continue reading RAJAR Results Q1 2005: Capital Ahead On Reach But Heart Moves Infront With Hours

With the merger of Capital Radio and GWR expected to complete this month, RAJAR’s latest audience figures for the three months to March look likely to be the last for the broadcasters as separate companies. The consolidation will give unprecedented market share to the newly formed GCap Media, with combined airtime sales accounting for 36.72%… Continue reading RAJAR Results Q1 2005: GCap Media Set For Unprecedented Market Share

Breakfast listening both nationally and in London has enjoyed an upward surge in audience with the majority of stations revealing growth in their weekly reach for the three months to March, according to the latest RAJAR figures.Nationally, Kelvin Mackenzie’s talkSPORT stove off the competition to see a massive rise in its weekly reach of 31.81%,… Continue reading RAJAR Results Q1 2005: Listeners Hungry For Breakfast Shows

London’s Heart 106.2 is embarking on its biggest-ever TV and press marketing campaign marking the launch of the new “Heart Breakfast with Jamie Theakston”.The £2 million campaign, starting on 16 May, will run for ten weeks across Carlton, LWT. Channel 4, Five and key satellite networks including ITV2, E4, Living and UKStyle.The campaign will be… Continue reading Heart Starts £2 Million Plug For Breakfast Show

Satellite radio is predicted to reach more than 20.1 million US households by 2010, up from 4.5 million subscribers at the end of 2004, according to a new report from Forrester Research. Satellite subscriptions were shown to enjoy a 150% increase between 2003 an 2004, with Forrester’s report, The Future of Digital Audio forecasting nearly… Continue reading Satellite Radio To Reach Over 20.1 Million US Households By 2010

Scottish Media Group, (SMG), has named Fru Hazlitt from Yahoo! to be its new chief executive of radio, strengthening its hold over Virgin Radio.SMG has recently rejected a string of offers for its national radio station, most notably from private equity group, 3i.The takeover bid started in December, but to no avail after SMG rejected… Continue reading SMG Strengthens Hold Over Virgin Radio

All traditional media face significant challenges as technology takes the lead, but on the face of it, radio is particularly well positioned to benefit from digital, internet and mobile extensions. Recently, Capital Radio has announced a formal initiative to offer advertisers mobile interactivity on spot advertising across all of its stations; Virgin was already doing… Continue reading Digital Radio Predicted To Benefit From New Technologies