Despite having recently cut its 2003 radio advertising growth forecast, Merrill Lynch is confident that the the next twelve months will bring strong growth with revenues expected to increase by more than 8%. The broker reacted to November’s 4% drop in US radio advertising revenues by cutting its full-year growth projection from 1.6% to 1.5%… Continue reading 2004 Radio Recovery To Be ‘Back-End Loaded’, Says Merrill Lynch
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US radio revenue growth slumped in November as the economy stalled ahead of the Christmas shopping boom. Local revenues were down by 4% and national spend was down by 6%, giving a total decline of 4% for the month. The calendar year-to-date growth was a little stronger, with national spend up by 6%, whilst local… Continue reading US Radio Revenues Slump In November
Radio advertising revenues in the US declined by 1.0% during October, as weak local spend more than offset the gain from the national sector. According to figures from the Radio Advertising Bureau (RAB), quoted by Merrill Lynch, local adspend fell by 2% year on year during the month, whilst national was up by 1%. This… Continue reading US Radio Revenues Dip By 1% During October
The development of the UK’s digital audio broadcasting (DAB) sector is gathering pace, according to radio station and programme production company, UBC Media. The group today predicted that sales of DAB digital radios will have more than doubled over 2002’s 175,000 by the end of this year. Whilst the sale of 350,000 or so sets… Continue reading UBC Media Puts Faith In Radio’s Digital Future
US radio advertising revenue rose by 4% year on year during September, boosted by a strong national expenditure, according to the latest figures from the Radio Advertising Bureau (RAB). National spend jumped by 13% during the month, whilst local was up by just 2%. Across the whole of the third quarter, total revenues were up… Continue reading US Radio Revenues Rise 4% During September
The latest RAJAR listening figures for the third quarter of 2003 reveal another positive performance for All Commercial Radio, which saw its share of listening increase by a solid 1.3% points period on period to just over 46%. Meanwhile, the lead enjoyed by All BBC was eroded by a further 1.2% points to just below… Continue reading RAJAR Results: Q3 2003: National Commercial Still Rising
Year on year analysis of listening for national radio services during the third quarter of 2003 reveals a poor performance for BBC Radio 1, which continued to see its audience decline. The flagship youth station saw its weekly reach drop by 9.4% year on year to just over 9.8 million and its share of listening… Continue reading RAJAR Results Q3 2003: BBC Radio 1 Feels The Pressure
The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Sep 2002 Ending Sep 2003 % Change Signals Big AM (was Signal Two) H 27 72 166.7 Capital… Continue reading RAJAR Results Q3 2003: Local Commercial Stations
Ongoing weakness in the local advertising market and difficult year on year comparisons have persuaded Merrill Lynch to cut its Q4 US radio and TV station growth estimates. Earlier this month, the broker lowered its 2003 spot radio growth forecast from 2.8% to 2.5% on the basis of local advertising softness (see Top Broker Trims… Continue reading US Broadcast Advertising Remains Off The Pace