The director of sales, international, at Acast shares her bravest moment and the value of “slow media”.
In response to a recent column, ViewersLogic’s CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.
2024 looks set to be a year of consolidation in publishing, but it’s a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.
What can politicians learn from influencers about how to reach younger audiences in a big election year?
Second-screening is ‘consistently beneficial’ to TV ad response rates, ViewersLogic research has found.
EssenceMediacom’s strategy chief reveals new research into media channel signalling strength.
Attention rightfully puts audience experiences higher on the agenda, but using it as a universal standard would create targets that are more easily gameable and deliver worse media experiences.
From radio darlings to streaming service losses, measurement rows and Twitter debacles, The Media Leader has compiled a list of our most read stories of 2023.
While Peter Field offered a passionate argument for expanding TV marketing for long-term brand building, while Brian Wieser warned short-term pressures on marketers make the decline of TV inevitable.
Cinema ads have consistently higher levels of memory and personal engagement than other mediums, a new study has found.
Peter Field explained to Omar Oakes that audiences cannot become deeply engaged in pieces of entertainment in 15 or 30 seconds, and likened short-form video to chewing gum.