Industry-backed online ads sales house Ozone has launched Studiozone, a new in-house creative studio it says can help maximise ad impacts for brands across the premium web.
ARCHIVE ▸ Jack Benjamin
Meta is pitching its latest set of smart glasses as a key potential tool for creators to capture and livestream their daily lives. But smart glasses have been a tough market to crack, and privacy concerns are abound.
On a previous episode of The Media Leader Podcast, Radiocentre CEO Matt Payton discussed how audio listening habits have changed rapidly in recent years to the benefit of commercial radio.
Brainlabs’ global CEO Daniel Gilbert reveals how he looks to utilise the company’s recent private equity investment, and speaks to how executive chairman Stephen Allan has helped transform the company into a worthy holdco competitor.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza criticised Havas for winning the Shell account and discussed the ethics of working to advertise for clients that are contributing to the climate crisis.
In a recent episode of The Media Leader Podcast, Ozone CEO Damon Reeve spoke to host and reporter Jack Benjamin about how moving adspend from MFA sites toward premium publishing environments would be a win for advertisers and publishers alike.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza join Ella Sagar to unpack the state of the media industry’s sustainability efforts, and the ethics of advertising for fossil fuel companies.
A number of sports team owners have invested in or partnered with gaming adtech companies this summer as they see synergies between their existing brand partners and the burgeoning gaming market.
The new Taskforce will meet quarterly and is co-chaired by representatives from Google and VCCP.
In a letter to Meta president for global affairs Sir Nick Clegg, Owen Meredith and Jim Mullen criticised Meta’s waning interest in promoting news on the platform. But do publishers have any leverage on this issue?