Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.

Reach audience and content director Anna Jeys speaks about the challenges in building audiences across social platforms, and the need to reach younger audiences on their own terms.

Green brings 30 years of experience in the advertising and cultural sector to the role, where he will lead the IPA’s Effectiveness Pillar.

In brief: Liz Wynn will lead The Guardian’s global digital reader revenue strategy and report directly to CEO Anna Bateson.

A new study from MediaSense found that media agency staff overwhelmingly believe the current pitch process is excessively exhaustive and time consuming.

Following the closing of historically queer-inclusive outlet BuzzFeed News and bankruptcy filing of Vice Media, LGBTQ+ publisher PinkNews has an opportunity to greatly expand its audience.

In brief: O’Riordan joins The Times after departing Associated Newspapers after 15 years amid broader cost-cutting measures.

The not-for-profit company has a new visual identity, supported by a broad media campaign across ATL and digital channels.

Bauer’s Greatest Hits Radio grew its morning reach by the largest percentage of any station during the first quarter (+28%), eclipsing two million listeners.

The solutions-focused community consultation on mental wellness has been launched to coincide with Mental Health Awareness Week.