Dominic Mills looks at trends emerging from this year’s IPA Effectiveness Awards and why he may head to Dunelm for a sofa in the New Year.
ARCHIVE ▸ Dominic Mills
Why is Vodafone the UK’s most valuable brand? And why does Spotify think Dominic Mills could be a teacher in his mid-20s?
Dominic Mills argues for the revival of three of advertising’s dying arts: the power of three, the power of rhyme, and the copy-heavy TV ad.
Dominic Mills reaches for his Farrow & Ball colour chart as he considers skin tones, Elephant’s Breath and what it all means for industry awards.
Dominic Mills debates a Christmas dilemma, and it’s not just which five people to invite over for lunch.
Dominic Mills considers whether John Lewis should replace its awkward, now-shelved slogan, and if it might be time to sell his shares in WPP.
Dominic Mills runs the rule over CMO priorities, learns a new language and squirms at Ben & Jerry’s social antics.
If advertising is the developed economy’s canary in the coal mine, when will she start singing again? asks Dominic Mills
Dominic Mills assesses what life may look like once a return to the office environment ensues.