An ad-free streaming service co-funded by ITV isn’t going to do advertisers any favours, writes Dominic Mills. Plus: how to cut through the brand purpose white noise.

Havas’ preposterous ‘meaningful brands’ report has no real world meaning, writes Dominic Mills. Plus: an alternative view on why the competition regulator is investigating Global’s Exterion deal.

There are metaphorical rooms where we store information about brands – and Dominic Mills is taking a bulldozer to one of his. Plus: if TV ad exposure amongst younger viewers is declining, where else could advertisers go?

A debate raging between Thinkbox and Ebiquity has a level of rigour and intellectual honesty that is good for the industry, writes Dominic Mills. Plus: Magnetic comes out guns blazing, and a new wave of tech obfuscation.

A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative.

The Body Shop transforming its stores into activist hubs is a form of brand purpose Dominic Mills actually approves of. Plus: Steve Hatch’s grilling, and Centaur Marketing’s bizarre rebrand.

Gillette’s adoption of purpose is the last resort of a desperate marketing department, writes Dominic Mills

Dominic Mills assesses adland’s often uncomfortable diversity issues. Plus: sifting through the post-Christmas advertising detritus, and bracing for further out-of-home M&A activity.

From agency regeneration to the language of contempt, and Sorrell’s thirst for revenge to adspend virtue signalling, Dominic Mills shares his views on the year ahead.

In his final column for 2018, Dominic Mills looks at last week’s most interesting events: WPP’s creative overhaul; the failure of Oath, and the CAP’s new rules on gender stereotyping.