How will Global’s move into out-of-home change the structure of an industry on the point of consolidation, asks Dominic Mills. Plus: Why Forrester’s study of the world of big media agencies is a joke.

Dominic Mills unpicks the ambitions laid out in Sir Martin Sorrell’s new stockmarket prospectus. Plus: Why publishers should begin benchmarking average revenue per user.

They wield incalculable power, but where’s the accountability? The time for independent verification of algorithms is only around the corner – despite the headaches it will cause, writes Dominic Mills.

Despite appointing a new CEO and delivering reasonably positive results, there’s still no sense of direction at WPP, writes Dominic Mills. Plus: Lidl’s strange decision to ditch TBWA.

As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Dominic Mills looks at the strategies behind the deals.

The difficulty of disentangling duplication in adland’s revenues figures is causing serious confusion, writes Dominic Mills. Plus: Why brands must stop asking customers to do their hard work.

The advertising industry is going to need to upgrade its weaponry if it thinks it’s going to take the fight back to the likes of Accenture, writes Dominic Mills. Plus: raining on radio’s parade…

Unilever’s Keith Weed recognises that advertising impacts society in many ways and so must act responsibly, writes Dominic Mills. He’s a wise choice as president of the Advertising Association.

MediaLink’s Michael Kassan works the triangle of CMOs, media owners and agencies like a sorcerer, waving away any idea of conflict of interest with a flick of his wand. How does he do it?

What happens when you let engineers run marketing? A nation left utterly confused by your tech-babble, writes Dominic Mills. Plus: a declaration of interests for all future comment on WPP…