As campaigns have become multi-dimensional, true effectiveness has turned into a more holistic concept, writes Dominic Mills. Plus: why Keith Weed’s offer to Sorrell isn’t as generous as it looks.

Why couldn’t Accenture come up with a better word than ‘cagency’ to describe its new business model, asks Dominic Mills. Plus: indie media network Local Planet is upping the ante, and why it’s about time for #timeTo

From Sir Martin Sorrell’s rock throwing to the bad news for Accenture’s rivals, Dominic Mills deciphers Cannes 2018.

Dominic Mills presents a selection of observations about the week’s impossible-to-ignore Cannes Lions festival – including an FBI probe, questionable leadership, hypocrites and freshly-minted acronyms.

It might be complex, but the out-of-home sector must get its act together on the use of programmatic, writes Dominic Mills. Plus: a nail in the coffin for CMOs hoping to become CEOs, and a pivotal week for both Sorrell and WPP.

The recent travails of WPP have tarnished Sir Martin Sorrell’s business reputation, writes Dominic Mills. The launch of S4 Capital offers the best chance he will get for rehabilitation.

There’s no reason Accenture’s move into media buying won’t work, writes Dominic Mills – but there are enough hurdles to overcome to mean it doesn’t have a clear run at landing the big media accounts.

Like Ogilvy’s ill-fated move to Canary Wharf in the 90s, is Publicis Media committing itself to a period of darkness by moving to W12, asks Dominic Mills. Plus: MGOMD’s account win, and why we are so lucky to have Tess Alps.

Attention and emotion are the forces that drive memory encoding into the brain – exploiting it could help turn the fortunes of publishers around, writes Dominic Mills. Plus: ignoring GDPR.

Advertisers are slowly embracing augmented reality, writes Dominic Mills – and smart media agencies will be ready to offer consultancy, delivery and execution.