Dominic Mills looks at what it would take to put attention back at the heart of media planning and buying strategies 

Dominic Mills gives his take on the IPA Agency Census and calls on the association to review its own make-up 

Dominic Mills wonders where Unilever’s decision to ban the word ‘normal’ leaves people like him

Dominic Mills discusses personalisation and why Pippa Glucklich has joined a low-profile media indie

Dominic Mills reveals Facebook’s attempts to distract us from negative sentiment towards its platform before reviewing Sainsbury’s new tag-line

Dominic Mills investigates why Publicis seems to see B2B as an area of growth where no-one else has. Plus: the nation state vs the supranationals

Dominic Mills questions why there’s still outdated brand iconography on UK supermarket shelves and could brand ‘humaning’ be catching on?

Dominic Mills highlights the upcoming All-in industry census and why it’s not enough for clients to push for change if they’re not leading by example  

Dominic Mills delves into the phenomena of Super Bowl advertising and mourns the death of satire (again)

Dominic Mills is wholly unsurprised to see that Asda is once again reviewing its creative account.