GroupM has downgraded its 2012 global ad spending forecast, predicting growth of 5.1% to a total of $506 billion.This revision follows on from Group M’s prediction back in December 2011 that global ad spend would increase by more than 6% to $522 billion.The rate of ad spend for 2011 was $482 billion, which constituted a… Continue reading GroupM global ad spend forecast falls amid Eurozone turmoil
Chris King
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The arrival of college boy Ryan back on the fabled cobbles of Coronation Street (8.30pm, ITV1) has certainly shaken up the quiet, unassuming lives of Wetherfield’s finest.
Social TV provider Zeebox has published its latest round of consumer research from a sample of UK and US residents.
Smartphones and tablets are increasing user interaction with ads, according to a recent study by the Interactive Advertising Bureau (IAB).Almost half (47%) of tablet owners and a quarter of smartphone users interact with ads at least once per week, with the vast majority likely to take action (89% and 80% respectively).Actions included receiving a coupon… Continue reading Mobile devices are crucial to brand interaction
TiVo has made a deal to acquire TRA (The Right Audience), creator of the largest global database linking what certain households watch and buy.
A YouGov survey published by Interxion has revealed that around 20% will watch the Olympics online, around a third of those who intend to view the Games on a more traditional TV platform.
The BBC boosted its overall radio spend by £2 million during the 2011-2012 financial year from £638.1 million previously to £640.1 million.
By 2016 around 40% of global mobile users will subscribe to mobile broadband, compared to 15% currently, which could cause revenues to soar to nearly $100 billion, according to Infonetics Research.
BBC Worldwide announced profits of 8% amid the news that downloads of its global BBC iPlayer app have hit one million since its trial launch a year ago.
The BBC will show the next four Olympic Games – two summer and two winter – after coming to an exclusive agreement with the International Olympic Committee (IOC) which will be in place until 2020.