News International has penned a series of commercial agreements with major companies including Samsung and Adidas regarding advertising during the London 2012 Olympics.

Following the announcement that Twitter would no longer be syncing to professional networking website LinkedIn, what are the motives for the microblogging site’s decision, and what potential challenges will LinkedIn now have to face?

Research conducted by Flash Networks has revealed that Euro 2012 stimulated a dramatic increase in live streaming in Europe, as well as a drastic growth in sports websites’ traffic on the day of the tournament final.

The first half of 2012 has seen an increase of 6% in the total number of media and marketing acquisitions, according to Berkery Noyes, the New York-based investment bank.Marketing accounted for 262 transactions from a total of 834, making it the most active sector in the industry: of this number, 47% were digital marketing deals.… Continue reading Media deals on the rise as marketing activity remains strong

Twitter has brought its two-year partnership with professional social network LinkedIn to an end. Users’ tweets will no longer appear on LinkedIn, but those registered with the site will still be able to post updates to Twitter.

According to reports in The Telegraph, the Guardian is expected to publish details of a £45 million loss over the financial year to the end of March, along with job reductions, in the next few days.

Yesterday saw Andy Murray take on Roger Federer in the Wimbledon gentlemen’s singles final, aiming to become the first British male to win the Championship trophy since Fred Perry in 1936.As expected, BBC1 dominated the Sunday ratings, with an average audience share of 58% between 1.45pm and 6.45pm, and a peak of 16.4 million viewers… Continue reading TV Overnights: Murray’s Centre Court tears draw in bumper BBC audience

Research launched today by IPC Media has found that magazines drive consumers towards purchase, are highly engaging and trusted, and are the medium most likely to hold consumers’ sole attention.

Amazon is apparently in the process of developing a new generation of its Kindle Fire tablet, which is thought to be due for release in Q3 this year.

Sky has released a report which claims that the broadcaster contributed £5.4 billion to the UK economy in 2011.