Origin, the UK’s cross-media measurement initiative, has issued a Request for Proposal (RfP) to identify potential vendors, able to create industry television ad logs for more than 150 UK commercial TV channels.
In another step towards a live product launch slated for 2024, Origin has invited supplier interest in providing an independent record of commercial TV spot campaign laydowns, metadata and ID services, which will be used in its single source panel to measure TV campaign exposures.
In future, there will be another RfP for Ad-ID harmonisation to link TV campaign IDs with the same campaigns across other media channels.
Interested parties are requested to submit proposals by 25 January 2023.
