OOH notches 11% US growth in third quarter

OOH notches 11% US growth in third quarter
In brief

US out of home (OOH) ad revenue grew 11% year-over-year in Q3 2022.

That is according to the latest figures released by the Out of Home Advertising Association of America (OAAA), which showed that digital OOH drove the growth with a 14% year-over-year improvement.

The growth exemplifies the continued recovery of OOH following challenging years during the pandemic. Year-to-date, OOH revenue is up 25.7%, which the OAAA described as comparable to the historical YTD high set in 2019.

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Top spenders in the third quarter included Apple, McDonald’s, Samsung, Amazon, and Google.

The OAAA noted 79% of the top 100 OOH advertisers increased their OOH spend from Q3 2021.

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