Fox Broadcasting has ‘nearly sold out’ Super Bowl ad inventory
News in brief
Fox Broadcasting has already sold 95% of this February’s Super Bowl ad inventory, according to reports.
The Wall Street Journal writes that the network expects this year’s average cost of a commercial to land around or slightly higher than last year’s average of $5.5m, with premium spots going for over $7m.
Crypto companies, which spent big in last year’s Super Bowl on NBC, are not expected to be buying much inventory, The Journal continues.
