Fox Broadcasting has already sold 95% of this February’s Super Bowl ad inventory, according to reports.
The Wall Street Journal writes that the network expects this year’s average cost of a commercial to land around or slightly higher than last year’s average of $5.5m, with premium spots going for over $7m.
Crypto companies, which spent big in last year’s Super Bowl on NBC, are not expected to be buying much inventory, The Journal continues.
The move comes as live sports have become a valuable bedrock for broadcast and cable television outlets, which are having to stave off streaming services in media rights bidding.
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