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The government’s media regulator, Ofcom, has today outlined the steps that have to be taken to ensure that UK broadcasters are ready for a fully digital future by as early as 2007. The consultation document, adds weight to previous reports that said, analogue switch-off will become a reality for commercial television stations including; ITV, Channel… Continue reading Ofcom Puts Steps In Place For Early Digital Swith-Over

Digital video recorder maker, TiVo and the internet DVD rental group, Netflix, are in talks to allow US Netflix subscribers to download films straight from the internet to their TiVo box. According to the latest version of Newsweek magazine, the deal could be sealed sometime this week and is just waiting for TiVo’s board of… Continue reading TiVo And Netflix Team Up To Allow Internet Movie Downloads

As Scottish Media Group (SMG) prepares to issue its half year results on Thursday, Merrill Lynch has said it predicts advertising revenues for the group to beat expectations. In its latest broadcasting update, Merrill Lynch, says it now expects revenues at SMG to grow by 5.5% from 3.5%, topping £89.2 million from January to June… Continue reading Latest SMG Predictions From Merrill Lynch

Digital terrestrial television (DTT) is set to reach nearly 55 million homes in the European Union by 2009, representing 55% of all digital households in the union. According to a new report from Juniper Research, the UK is set to remain the country with the highest level of digital penetration, topping 90% by 2009, followed… Continue reading EU Digital Households To Hit 55 Million By 2009

Carat, the world’s largest independent media agency network, has said that ‘solid recovery’ in Europe and the US has led to an increase in its advertising spend forecasts for 2004 and 2005, despite the Olympic Games failing to provide the significant uplift expected. According to the new report, global spending on advertising in 2004 is… Continue reading Carat Revises 2004 & 2005 Adspend Forecasts Upwards

The way television is produced and traded needs to be fundamentally rethought as advertisers begin to question the efficiency of the medium, according to Stuart Misson, managing director of marketing agency Octagon.Speaking at this year’s Edinburgh International Television Festival, Misson called on broadcasters to reassess the way their programmes are funded, as advertisers begin to… Continue reading MGEITF 2004: Ad-Funded Programmes To Revolutionise Television

BBC director general Mark Thompson has moved to bury once and for all criticism of the Corporation’s populist approach to programming by signalling a fundamental change of emphasis towards providing excellence and public value.In his first public speech since joining the BBC in June, Thompson revealed his intention to differentiate the Corporation from its commercial… Continue reading MGEITF 2004: Thompson Vows To Make BBC Less Commercially Focused

Established audience measurement surveys are in serious danger of becoming outdated unless they ditch their silo mentality and start working together to address the increasingly important issue of media convergence.This is the view of Mick Mernagh, director of consumer insight at MediaCom, who claims that media owners could turn away from existing trading currencies if… Continue reading MGEITF 2004: Audience Measurement Must Keep Up With Convergence

Five’s director of programmes, Dan Chambers, on a possible merger with Channel 4: “At the moment there are so many dogs sniffing so many bottoms nobody knows what will happen. There’s so much flirtation going on between channel bosses – it looks as if the foreplay will go on forever.”Veteran BBC broadcaster, John Humphrys, on… Continue reading Television Titbits From The Edinburgh Festival

Analogue switch-off by the ‘new’ revised target date of 2012 is unlikely unless the government is prepared to invest some money in to making it happen, says The Independent’s Raymond Snoddy.Speaking as the host of the Alternative MacTaggart Lecture at the Edinburgh International Television Festival, Snoddy said: “Talk of analogue switch-off is completely academic while… Continue reading MGEITF 2004: ‘I Wouldn’t Bet On Analogue Switch-Off’, Says Snoddy