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Penetration of digital television (DTV) in Asia is predicted to rise over the next several years, reaching 28.8 million by 2008, according to High-tech market research firm In-Stat. Although Asia currently lags behind Europe and North America on the digital TV track, by 2010, it will have more DTV households than any other region. China… Continue reading Increase In Digital TV Growth Predicted For Asia

Staff – MediaTel NewsLine The BBC has launched the Creative Archive Licence, allowing companies and institutions to download material from its extensive film, television and radio back catalogue legally for the first time.Media and arts organisations, universities and libraries have been urged by the Corporation to subscribe to the scheme, designed to allow public access… Continue reading BBC Shares Archives Through Legal Downloads

Cable TV was predicted to enjoy an upturn in popularity, with Europe leading the way in terms of take up, at the MediaTelINSIGHT Future of Digital TV Seminar, held earlier this week. Sitting on the seminar discussion panel, journalist and broadcaster Ray Snoddy was optimistic about cable prevalence in the digital television market, pointing to… Continue reading UK Cable Revival Predicted As Europe Sees Growth

SwitchCo, the organisation that will officially oversee the nation’s switch to digital TV, has been launched, signalling a further step to the analogue switch off, planned to begin in 2008 and reach completion in 2012. The organisation will be in charge of keeping the rollout of digital television, region by region, to a timetable agreed… Continue reading SwitchCo Launched Despite Fears Raised Over Switchover Date

Global digital television penetration is predicted to reach 144 million homes by the end of 2005, with this figure set to more than double by the end of the decade, to 370 million, according to MediaTelINSIGHT’s latest Digital TV Report. Yesterday, at MediaTelINSIGHT’s Future of Digital TV Seminar in conjunction with MediaGuardian, it was revealed… Continue reading Global Digital TV To Reach 144 Million Homes By End Of 2005

Speaking at the MediaTelINSIGHT Media Guardian Future of Digital TV Seminar yesterday, journalist and broadcaster, Ray Snoddy, accused Channel 4 of “hiding money under the carpet”. Snoddy attacked David Scott, deputy chief executive at Channel 4 saying: “I get very irritated by Channel 4, you guys are taking in so much money at the moment,… Continue reading Channel Four Accused Of “Hiding Money Under The Carpet”

The subject of PVR technology briefly engaged the panellists and a packed audience at this morning’s MediaTel Insight seminar on The Future of Digital TV. “I’ve had a glimpse of the end – but that’s only my personal view”, said Bob Wootton, ISBA’s Media Director. Was he joking? Sky + is “a transforming technology,” said… Continue reading The PVR is Transforming – Time is Running Out for Advertisers and Agencies

Speaking at the MediaTelINSIGHT Media Guardian Future of Digital TV Seminar this morning, Bob Wootton, Media Director of ISBA opened with a broadside at ITV. Asked to comment on a MediaTel Insight survey of media agencies, which predicted a fall in share to 20.0% by 2007 (22.8% in 2004) (see Media Agencies Uncertain Of Digital… Continue reading ISBA Boss Lays it on the Line for ITV

Staff – MediaTel NewsLine Sky has announced a summer of outdoor events designed to showcase its premium content and woo potential subscribers to its range of entertainment channels.The summer programming offensive will run under a new Sky Screens brand, with unique screenings designed to convince viewers of Sky’s quality credentials across movies, dramas, documentaries, sporting… Continue reading Sky To Showcase Content To Woo Subscribers

Staff – MediaTel NewsLine Student Union TV network, SUBtv, has announced plans for advertisers to capitalise on the hype surrounding this year’s general election with a series of live husting events in ten universities, giving students the chance to quiz their local MPs and offering sponsorship packages around them.The SUBtv Soap Box strand will visit… Continue reading SUBtv To Offer Election Sponsorship Packages