Last week saw the release of the first wave of data from the VIPer study – a new survey into the country’s ABs (see VIPer Research To Offer Advertisers Insight Into Rich And Influential). VIPer has been developed by a consortium of media owners to examine the lifestyles, media consumption and purchase habits of the… Continue reading Feature: The ABs’ Favourite Magazines
The latest national newspaper readership figures, released by the National Readership Survey (NRS) today, show the majority of titles shedding readers year on year. The national newspaper sector as a whole is down by 1.3 million readers (1.8%) across the papers listed here.The Express and Sunday Express are suffering the most, with readerships dropping by… Continue reading National Newspaper NRS Round-Up – September 1999
This week the national newspaper market found a new battleground for readership figures when the Daily Mail responded to the launch of the Mirror‘s new magazine for women, M, with their own title of the same name. The launches highlight the increasing importance of supplements to national dailies and the need for detailed research into… Continue reading Feature: National Newspaper Supplements
The latest set of readership figures released by the National Readership Survey (NRS) this week show that there has been a year on year decline in the national newspaper market for the six months to August 1999. The sector has dropped over two million readers, or 2.9% during this period.The two Express papers continue to… Continue reading NRS Round-Up – August 1999
The latest offering from Emap, Escape Routes, is the first UK brand to launch simultaneously in both print form and as an e-commerce-enabled website. Dubbed ‘the ultimate travel and leisure guide’, the magazine has features and ideas for forthcoming trips which can be booked immediately online via www.escaperoutes.co.uk.Available quarterly, the first edition of the magazine… Continue reading First Issue Review: Escape Routes
The latest set of circulation figures, released by the ABC today, show a fairly steady performance by ten of the major regional newspapers in the weekly market, with a year on year decline of just 0.5%.The Hereford Times and Croydon Advertiser Series showed the biggest increases in circulation amongst the top ten, rising 1.8% and… Continue reading Regional Weekly Newspapers: Jan-Jun 1999 ABCs
The latest set of circulation figures, released by the ABC today, point to a generally uninspiring performance by the top 10 regional newspapers. Only three of the top 10 regionals – Sunday Mercury (Birmingham) (1.5%), Leicester Mercury (inc Job Finder) (0.4%) and the Evening Herald (Dublin) (0.1%) recorded circulation increases, year-on-year. Top 10 Regional Newspapers… Continue reading Top 10 Regional Newspapers: Jan-Jun 1999 ABCs
There was very little change in the fortunes of the free regional newspapers with only 3 of the top ten titles showing an increase in circulation and the greatest increase being 0.9% (Birmingham Metronews) Title Jan 98 – Jun 98 Jan 99 – Jun 99 Actual Change % Ch Manchester Metro News 300,282 300,270 -12… Continue reading Regional Weekly Free Titles: Jan-Jun 1999 ABC’s
The latest set of readership figures, released by the National Readership Survey (NRS) this week, show an overall decline in readers for the national newspaper market. Of the titles listed here, readership dropped by 3.5% year on year for the February-July 1999 period.The Daily Mail continues to go from strength to strength, outperforming the market… Continue reading National Newspaper NRS Round-Up – July 1999
Most titles in this sector showed a decline in sales for the period yet the overall average was up, year on year. This was mainly due to a number of new magazines launched in the past year – 25 Beautiful Homes, BBC Good Homes, Feng Shui For Modern Living, Living etc and Real Homes.Time Warner’s… Continue reading Decline In Home Interest Magazine Market
