More Features articles

Mungo Knott, insight director at Primesight, on why outdoor is well placed to deliver against demanding marketing objectives in these challenging times…

Geoff Copps, research & analysis manager at Telegraph Media Group, offers a personal take on what the future holds for the tablet market in the UK…

In the guise of a ‘proper journalist’, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, talks tablets with GQ’s Dylan Jones, The Guardian’s Chris Pelekanou and Wired’s David Rowan…

Jim Marshall on the changes in TV sales; the cabinet report on the future of the COI (or lack of it); the mystery of the Big Society; and the sad demise of the Sunday Sport… who will forget its brave investigative approach to journalism, which uncovered a World War 2 bomber found on the moon or Lord Lucan spotted on Shergar?

James Whitmore, managing director at Postar, on the dangers of content over creativity…

Kathryn Jefferies, head of media at Equi=Media, says as TV ad targeting rises, the challenge for the TV industry will be to use the data they have to target consumers as effectively as online, and as seamlessly.

Fresh from Facebook HQ, Greg Grimmer is impressed by the vision, ambition and pace of the Facebook juggernaut, and by its slogan ‘Fail Harder’ – a statement of belief that is perhaps missing from current UK advertising culture in 2011.

The Future Foundation’s Richard Nicholls looks at the changing attitudes of consumers, which require more subtle and thought-out advertising techniques

James Whitmore, MD at Postar, sees mobile measurement techniques as an industry changing research tool, someone just needs to accept the challenge…

Jim Marshall says love him or hate him, Rupert Murdoch is probably the world’s most innovative and progressive media man. Who knows whether The Daily will prove to be a success or not but interactive newspapers will develop as a result of Murdoch’s risk – giving him (quite rightly) significant influence and ownership of the market.