More Features articles

Is media – especially media research – ahead of or behind the curve? Is it driven by art or science?

Simon Andrews, founder of the full service mobile agency addictive!, on Apple’s impressive financial performance and Google’s new privacy policy…

I attended the always lively and entertaining ‘The Year Ahead’ event hosted by MediaTel Group last week, where we were once again entertained, informed, inspired and challenged by the predictive powers of Ray Snoddy and Torin Douglas, the Mitchell and Webb of media punditry.

2011 was a monumental year. But where will we find the most captivating moments of 2012 and why should advertisers take note? Geoff Copps, research & analysis manager at Telegraph Media Group, explores…

Chris Worrell: Can advertisers use digital to tell engaging brand stories?

Steve Smith, head of thought leadership at SMV Group, says moving into 2012 supermarkets are under pressure to acclimatise to new economic conditions, consumer demands and consumer technologies, but also take advantage of the year’s sports and royal events…

Should we be surprised that TV viewing is reaching saturation levels given that the digital switchover is almost complete, pay TV is almost at saturation point and most of the new technologies that have affected TV viewing are already well-established now…

David Brennan explains how he went undercover as a 42 year old housewife called Gladys to prove why online research can still be ugly…

Media agencies and media owners are in danger of failing to anticipate the impact technology will have on their businesses. Rhys McLachlan, corporate development director at Videology, explains…

Greg Grimmer looks back at 2011 – Facebook’s ever-increasing IPO valuation, Stephen Haines’ move from Earlsfield to Monaco, the royal media wedding and the News of the World fiasco, right through to December’s silly season in Fitzrovia…