More Features articles

James Whitmore, managing director at Postar, gives an insight from the FEPE International congress and talks about the old conundrum of short-term return versus long-term effect…

David Hellier, deputy editor at City AM, wonders how bold BT Vision will be following the recent football rights deal when it comes to taking subscribers away from BSkyB and Virgin Media…

Simon Andrews, founder of the full service mobile agency addictive!, on Microsoft; Amazon and Google…

Nick Bampton, commercial sales director at Channel 5, on why, in Channel 5’s definition, partnerships are the antithesis to the old way of trading…

Jim Marshall says it is no longer enough for a single medium (even TV) to provide coverage of an event in the UK – it only becomes a true ‘media event’ when all the media provide their own unique coverage and perspective…

Greg Grimmer: Imagine a testosterone-heavy flat in Hackney within a single speed racing bike’s ride of silicon roundabout and any number of unshaven techies living off nothing but toast and beans as they seek to create the next billion dollar web/mobile/digital revolution. Surely they should be working for the good of advertising?

Dean Wilson, UK CEO and VP International at Active International, says TV is in rude health in 2012 and harnessing today’s technology presents an unprecedented opportunity to strengthen and deepen a brand’s relationship with TV viewers…

James Whitmore on the Olympic flame’s journey through Devon, a lack of bespoke marketing and David Beckham (the well known Cornish Olympian)…

Jim Marshall says the original purpose of the Leveson inquiry is becoming lost in an increasingly morass of celebrity style trivia…

James Davies, strategic development director at Posterscope, on the new eco-system developing in the world of Out of Home…