More Features articles

Following the 85th Academy Awards ceremony last month, Digital Cinema Media’s (DCM) Simon Rees shares his highlights and looks ahead to what promises to be another strong year for the film industry.

InSkin Media’s Steve Doyle challenges a number of assumptions – and offers some better ways of working – as he charts the evolution of online branding.

Aegis’s Jim Marshall has just returned from the states where he was sometimes bewildered but often enthralled by the cultural differences between their approach to advertising and the UK’s. They might seem a bit odd at times, often irony-free and unapologetically intrusive – but are US ads simply less hypocritical?

“We now know who is travelling where, how, when and at what speed. By defining the audience you will be able to use the data to plan, trade or value the medium.” By James Whitmore, Managing Director, Route.

Daniel Todaro, managing director of Gekko, takes a look at the challenges ahead as the nation prepares for the digital radio switch-over – from public awareness campaigns, to ensuring the auto-mobile industry is backing the plan.

China’s GDP is predicted to grow by around 7.5% this year – far above that of most Western economies – so the opportunity to do business there remains enormous; but this poses challenges for those that wish to penetrate its complex, powerful, fragmented and rapidly changing media landscape. By Millward Brown’s Managing Director in Shanghai, Jason Spencer.

The time we spend with newsbrands is increasing says Newsworks’ chief executive Rufus Olins – which is great news for advertisers as they look to ensure they hold our attention in an age of mass distractions.

Last year Greg Grimmer had to pretend to be a plumber to mask his allegiance to advertising – but this year, as Ad Week finally comes to the UK – with Media Playground a partner event – he wants us to stand proud and finally celebrate his beloved industry.

The digital ecosystem is becoming increasingly complex, as brands split their video budgets between online, mobile and connected TVs. So what’s the optimum mix? Rhys McLachlan, Director of Corporate and Business Development at Videology investigates.

As a term, big data is now a jargonistic cliché, says Dominic Mills. It’s over-used, mis-used and abused. It’s become the prerogative of people who peddle snake oil in the form of hugely expensive consultancy and software, luring in the suckers…and now marketers have got some major hurdles to overcome.