More Features articles

The future looks bright for paid digital video and brands need to get on board – not just big, well-established brands, but the small and medium ones too. So why has it taken so long for paid digital video to come within touching distance of the big time, and where exactly is the spectacular growth going to come from? Mindshare UK’s head of digital development Nick Adams explains…

Route’s managing director, James Whitmore, examines how technological innovations in the way we communicate have evolved throughout history, from an Edwardian Royal Mail to today’s Google Glass – and asks how much, in this digital age, has really changed at all.

After both the BBC and ESPN put their 3D development on ice – citing a lack of consumer appetite for the technology – Richard Marks, director of Research the Media, asks how do we research what people will actually do as opposed to what they think they want?

Antony Ceravolo, chief executive and founder of ECNlive, takes a look at how the world’s oldest advertising medium is having its roots shaken by innovative new technologies – and tells us how it’s taken his business to whole new levels.

It’s been hit and miss, but an increasing number of newsbrands are introducing paywalls to access their digital content – but what if the consumer was given the option to pay what they wanted? It’s not madness says GfK’s Colin Strong – and the evidence from other digital businesses suggest it’s worth a closer look…

From BP to Barclays, British brands are seeing a huge global prominence says Anastasia A. Kourovskaia, vice-president, Millward Brown Optimor. How are they doing it?

Advertising remains a multi-billion pound business but as the market becomes ever more competitive, and economic constraint continues, it’s becoming imperative that transparency about ROI should be placed firmly at the heart of effective campaign management. By Darren Hamer, Managing Director UK, Sticky.

One of many challenges faced by traditional publishers embracing the multimedia world involves online video. How can they successfully incorporate video content in their digital offering, generate meaningful volume and effectively drive revenues, without damaging the user experience? Mark Davey InSkin Media’s Director of Publisher Services, Europe, investigates.

There are clear signs in the UK that today’s ‘radical’ is not much more than a ‘pop radical’ – someone only able to identify superficially with a cause rather than becoming deeply immersed in a protest movement. What does this say about Britain today, and how do brands fit into the picture? The Future Foundation’s Karen Canty investigates.

In the run-up to the sporting season, the battle between BT and BSkyB continues – and with BSkyB refusing to air its rival’s multi-million pound ads, it’s clear that they’re taking the threat seriously, says Aegis’ Jim Marshall. But what exactly is it that BT is threatening? It certainly isn’t BSkyB’s football coverage…