Women in their “middle youth” will soon have two new lifestyle magazine titles to choose from, as publishers Gruner & Jahr and Dennis Publishing each line up their new offerings in this sector. G&J’s code-named Florence and Dennis’ Project Denise both target women in their late 20s and 30s and have an up-market slant.This sector… Continue reading Feature: Middle Youth Sector Strains As Two More Titles Plan To Launch
The latest readership figures, released by the National Readership Survey (NRS) this week, show a continuing overall decline in the national newspapers’ readership numbers. Across the titles shown here, the whole sector dropped back slightly by 1.1% or 748,000 readers year on year for the six months to November 1999.Bucking the trend as usual were… Continue reading National Newspaper NRS Round-Up – November 1999
The breakfast show has long been the lynchpin of a station’s schedule, seen as the point at which listeners will either stick with the station for most of the day or wander off down the dial to a competitor’s broadcast. It is not surprising that the breakfast slot is so important as it attracts by… Continue reading Feature: The Importance Of The Breakfast Show
The latest figures released by the National Readership Survey (NRS) this week show a continuing slight overall decline in the readership of national titles. The whole sector dropped back by 0.5% year on year for the six months to October 1999.Contributing to the decline in readers were the two Express papers, down by 12.8% and… Continue reading National Newspaper NRS Round-Up – October 1999
After much delay and anticipation from the TV industry, the first week of digital television viewing figures, for the week ending 7 November, have been produced by BARB. Only available to BARB subscribers, the figures currently cover just Sky Digital homes. Unsurprisingly, given the host of new channels which digital satellite offers, share of viewing… Continue reading Film Services Prove Popular In Digital Homes
Last week saw the release of the first wave of data from the VIPer study – a new survey into the country’s ABs (see VIPer Research To Offer Advertisers Insight Into Rich And Influential). VIPer has been developed by a consortium of media owners to examine the lifestyles, media consumption and purchase habits of the… Continue reading Feature: The ABs’ Favourite Magazines
The latest national newspaper readership figures, released by the National Readership Survey (NRS) today, show the majority of titles shedding readers year on year. The national newspaper sector as a whole is down by 1.3 million readers (1.8%) across the papers listed here.The Express and Sunday Express are suffering the most, with readerships dropping by… Continue reading National Newspaper NRS Round-Up – September 1999
Capital 95.8FM continued its reign as the top commercial station in the London area in the latest RAJAR figures, released yesterday. Despite a 2.8% drop in its weekly reach, the station’s share of London listening remains healthy at 13%. Capital Gold, however, saw its weekly reach drop by 9.8% period on period to 1.2 million;… Continue reading September 1999 RAJAR: London Stations
With the exception of BBC Radio 1, the country’s national radio stations all saw their audiences fall over the summer period, according to the latest figures released by RAJAR this morning. Whilst Radio 1 increased its weekly audience by 2.5% to 11.2 million, the rest of the BBC’s national stations all saw the figures drop… Continue reading National Radio Stations Shed Listeners During Summer
BBC Radio has taken a greater share of listening than commercial radio in the latest radio audience figures released by RAJAR this morning. The new survey shows commercial radio slumping back in both share of listening and weekly reach between the June and September RAJAR survey periods. Overall BBC Radio reports increases in share and… Continue reading BBC Steals Greatest Share In Latest RAJAR Figures
