The latest figures released by the National Readership Survey (NRS) this week show a continuing slight overall decline in the readership of national titles. The whole sector dropped back by 0.5% year on year for the six months to October 1999.
Contributing to the decline in readers were the two Express papers, down by 12.8% and 15.2% respectively, and the News Of The World which lost 366,000 readers over the period. The Daily Star, Independent, Sunday People and Sunday Times are also in decline.
The Daily Mail continues to perform strongly, up by 10.5%, and the Sun is the only popular paper to show a growing readership, with an extra 351,000 readers.
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