The latest readership figures, released by the National Readership Survey (NRS) this week, show a continuing overall decline in the national newspapers’ readership numbers. The whole sector dropped back slightly by 1.1% or 748,000 readers year on year for the six months to November 1999.
Bucking the trend as usual were the Daily Mail (up 9.1%) and Mail On Sunday (up 3.5%). The Daily Telegraph and Sunday Telegraph also showed good figures, with readerships increasing by 8.5% and 6.9% respectively. The FT, Sun and Times also showed some growth, whilst every other title saw readers fall away to varying degrees.
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