Global retained the top spot in commercial radio brands in the first time Rajar has reported year-on-year changes since pre-pandemic.
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The latest Rajar figures have revealed commercial radio listening growing to an all-time high, the rise of smart speakers and decline in breakfast listening.
Global’s largest radio brands have each suffered double-digit declines in audiences in the commercially important breakfast timeslot, the latest Rajar audience survey has revealed.
Smart speaker listening now accounts for 13.4% of all radio listening and over half of total online radio listening (23.6%).
Global continues to lead the commercial pack despite the UK’s biggest radio brands seeing quarterly declines in listening across the board.
BBC Radio 2 is still the most listened-to breakfast show despite its audience shrinking three consecutive quarters.
Listening on smart speakers now accounts for more than 10% of all radio listening in the UK, according to latest Rajar Q2 2022 audience figures.
Podcasting has also grown, with half of daily podcast listeners adopting the medium in just the past two years.
The most listened to breakfast programme remains on BBC Radio 2 in Q1 2022, according to latest data from Rajar.
Most listening occurs through DAB (41%), but online listening has grown to a high of 22% on average.