Rajar Q3 2023: Smart speaker listening share dips

Rajar Q3 2023: Smart speaker listening share dips

Smart speaker listening slightly declined quarter-on-quarter, now accounting for 13.8% of all listening, according to the latest Rajar audience data.

That is down from 14.4% last quarter. However, smart speakers’ weekly reach grew slightly quarter-on-quarter from 23.1% to 23.3%.

Total combined digital listening accounted for 70.3% of listening, mainly DAB (42.3%) but also online (24.2%).

Commercial radio recorded a 28.2% share of online listening compared to 19.1% for BBC Radio.

Additional content is available in this article for Mediatel Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected.
If you are a subscriber, please log in.

Adwanted UK are the audio experts operating at the centre of audio trading, distribution and analytic processing. Contact us for more information on J-ET, Audiotrack or our RAJAR data engine. To access our audio industry directory, visit audioscape.info and to find your new job in audio visit The Media Leader Jobs, a dedicated marketplace for media, advertising and adtech roles.

Media Jobs