The weekly reach of all commercial stations across all demographic groups fell during the first quarter of 2007, by just over 0.5% period on period. The BBC, meanwhile, recorded an increase of just under 2% across all demographic groups.There was a relatively large decline in reach for commercial stations in the 4-14 age group, dropping… Continue reading BBC’s Weekly Reach Increases Across All Demographic Groups
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All BBC recorded a 1.6 percentage point increase in its share of listening compared with the Q4 2006, and a year on year increase of 0.6 percentage points, according to the latest RAJAR figures.The BBC overall also saw its weekly reach grow, by 2.8% year on year and 2% period on period. However, listeners were… Continue reading BBC Overall Extends Share Of Listening And Reach
Magic FM (London) proved to have the highest weekly reach of the main London stations, despite a year on year dip of more than 3%.Quarter 1 2007 RAJAR figures show the station to have a weekly reach of around 1.8 million, down year on year but up slightly from last period.Magic, which recently launched a… Continue reading Magic FM Boasts Biggest Weekly Reach In London
Capital 95.8 was resurgent in London’s battle for the commercial breakfast number one spot, beating both Heart 106.2 FM and Magic 105.4 FM to the top of the table.The Q1 2007 RAJAR figures show that Capital 95.8 enjoyed a 5% period on period increase in weekly reach, giving it a total of almost 855,000. Capital… Continue reading Johnny Vaughan Grabs London Breakfast Crown
Bailey’s Irish Cream has signed to continue to be the official sponsor of the UK’s adult contemporary chart, The A-List.The chart, which commenced in March 2006, is presented by Gail Porter and Nick Snaith and airs on Sundays between 4-7pm across 62 stations, including Chrysalis Radio’s Heart FM Network and GMG Radio’s Century and Real… Continue reading Bailey’s Sticks With The A-List
GCap Media’s Capital Gold is to sponsor Viktor Jensen, son of Capital Gold DJ, David ‘Kid’ Jensen, in the Lloyds TSB British F3 International Series, starting on 9 April.Capital Gold previously supported Viktor Jensen in the 2006 Formula Palmer Audi Series. The station has now committed further support for the 19 year old driver who… Continue reading Capital Gold Signs Formula 3 Racing Sponsorship
Chrysalis Radio is repositioning LBC 97.3 FM as ‘London’s Biggest Conversation’, with the new branding intended to emphasise the close relationship LBC enjoys with its audience through engaging, compelling and accessible content.The rebranding will see LBC – which originally stood for London Broadcasting Company – now mean ‘London’s Biggest Conversation’.New research commissioned by LBC reveals… Continue reading LBC 97.3 Becomes London’s Biggest Conversation
A new forecast from ZenithOptimedia says that global internet adspend will overtake radio in 2008, a year earlier than it forecast in December. Global internet adspend is forecast to grow 28.2% in 2007, while the rest of the market grows 3.7%. By 2009, the internet is predicted to account for nearly 9% of global adspend.… Continue reading Internet Adspend To Overtake Radio
Chrysalis Radio’s LBC 97.3 has brokered a sponsorship deal with the health food brand Alpro to promote the Soya-based product on its weekday lifestyle show presented by Jim Davis at 1pm.The sponsorship, which is intended to raise awareness of Alpro as a positive lifestyle choice, will run for three months from Monday April 2.The exclusive… Continue reading LBC 97.3 Signs New Sponsorship Deal
Channel 4 Radio has submitted its proposals for the new national commercial digital multiplex to Ofcom as part of a consortium called the 4 Digital Group.As reported earlier, if Channel 4 wins the multiplex licence it will broadcast ten national radio stations as well as secondary services, such as podcasts.New stations on the licence are… Continue reading 4 Digital Group Reveals Digital Multiplex Bid