The Big Issue Group has agreed a three-year “green partnership” with Citroën UK who will provide a fleet of electric vans to distribute the magazines nationwide.
A total of 16 electric light commercial vehicles will make up the fleet, four of which will be on the road from this week, making The Big Issue more sustainable as its current vehicles cover 350,000 miles annually transporting two million magazines to 3300 vendors up and down the country.
The branded electric vans will appear first in Bristol and Bath (pictured, main image), Bournemouth, Norwich and Newcastle, with plans to expand more over the next three years.
The partnership will also include content with “impact-led” commercial editorial features in both the print and digital editions of the social enterprise until next year.
Citroën will take exclusive sponsorship rights for The Big Issue’s Future of Transport edition and Top 100 Changemakers List special edition in January 2023.
Media planning and buying was negotiated by Publicis Groupe agency Starcom with Big Issue Group’s branded content department.
The Big Issue rebranded earlier this year and announced a new five-year strategy.